It is difficult to find a more competitive industry than food and drink. Due to this it seems that few initiatives survive past the third anniversary. Entrepreneurs often lack a sufficient amount of preparation and seem to shy away from combining the two words — restaurant and marketing — in the same breath.

A restaurants promotion is vital in its early days and the key to survival. If you don’t communicate to people and let them know that you have the best tasting food on the planet you won’t get very far. It is so important to establish your image and start bringing in the traffic in the early days. Establish your credibility and you will get a good following.

Nothing says you have arrived than drinking a fine martini? Have you every noticed how wonderful you feel when you are drinking one with your friends or business colleagues?