As with any small business, you will need a combination of marketing, sales promotion and public relations to achieve long-term success. In a restaurant, customers are your cornerstone. In order to fill your tables frequently you will need to attract new customers and keep current ones loyal. Quality of food, atmosphere, value for money and friendly staff are important considerations.

The venerable Pump Room Restaurant in Chicago is once again a beacon of civilized living. Famously memorialized in the Frank Sinatra song ‘Chicago’, the ‘jumping Pump Room’ was one of the first true fine dining establishments to open in the Windy City at the end of Prohibition. Almost immediately, it became a favorite of celebrities including the biggest stars in entertainment history–Frank Sinatra, Sammy Davis, Jr, Jackie Gleason, Dean Martin, Clark Gable, Humphrey Bogart, Ronald Reagan and Marilyn Monroe is just a very small list of the icons that made it a regular hangout. In the later part of the 20th century, however, it sort of fell off the map as a new wave of gourmet restaurants in the Windy City led by Charlie Trotter reduced it to a historical footnote.

Catering for one of the premium level ski resorts in the Wasatch region, Deer Valley restaurants are renowned for their quality. This is true of both service and food, as they cater for a more discerning palette, used to the delights of fine dining, and exclusivity. Such an approach settles well with the upmarket focus of the resort, offering such luxury service as ski valets and shopping boutiques.